Skip to content
AtheronLABS

You're visiting from the United States. Prices are shown in US dollars. Not right?

labs@atheron:~/industries/events-venues/data$ query --warehouse --dashboards

Audience dashboards

Sales pace, returning fans and spend per head.

Booking next season on instinct is a gamble. A dashboard that reads ticketing, the bar and your email platform together shows how each show is pacing, who keeps coming back and what actually sells tickets.

// what matters here

What is different in this industry.

01

Pace against the past

Each show's sales compared with similar shows at the same point before the date.

02

Who comes back

Returning buyers and the kinds of shows they come to, for better booking and better offers.

03

Spend per head

Bar and merchandise sales set against attendance, by show.

04

Yours to keep

The data sits in a database you own, and the dashboard reads from it.

// example projects

Priced examples for this service.

Each one is hypothetical, labelled as such, and priced live from our rate card. Open any of them in the estimator and make it yours.

Example projectWeb app

Audience and sales dashboard

Hypothetical. Not a client, not a result.

// The problem

A promoter sees ticket sales in one system, bar sales in another and email results in a third, and plans next season's shows on instinct.

// What we would build

A dashboard that reads ticketing, the bar and the email platform into one model, so the promoter sees sales pace by show, who comes back, what they spend and which campaigns sell tickets.

// What is in it

  • Sales pace by show against past shows
  • Returning buyers and what they come to
  • Bar and merchandise spend per head
  • Campaign results against tickets sold
  • Exports for artists' teams and finance

// Stack

  • Next.js
  • PostgreSQL
  • dbt
  • Ticketing and point of sale interfaces
  • DigitalOcean

// estimate

Build
≈ US$30,600 to US$46,800, delivered within 13 weeksCAD 43,600 to 66,600
Hosting
≈ US$176 a monthCAD 250 a month
Support
≈ US$1,000 a monthCAD 1,425 a month

Prices in your currency are estimates from today's Bank of Canada rate. All invoicing is in CAD or USD.

Timeline by milestone

Discovery
2.9 to 3.4 weeks
Design approved
2.4 to 3.4 weeks
Core features
1.4 to 2.4 weeks
Full build
0.9 to 1.4 weeks
Testing and fixes
0.9 to 1.4 weeks
Launch
0.9 to 1.4 weeks

How it is paid

Deposit 30%
CAD 13,080 to 19,980
Discovery 6.6%
CAD 2,877.60 to 4,395.60
Design approved 6.6%
CAD 2,877.60 to 4,395.60
Core features 20%
CAD 8,720 to 13,320
Full build 13.3%
CAD 5,798.80 to 8,857.80
Testing and fixes 6.6%
CAD 2,877.60 to 4,395.60
Launch 6.9%
CAD 3,008.40 to 4,595.40
Holdback, 30 days after launch (10%)
CAD 4,360 to 6,660

// questions

Questions we get about this.

Can the audience dashboard read sales from a third-party ticketing platform?

Yes, through its interface or exports, where the platform allows it.

Can a conference organiser use the audience dashboard?

Yes. Registrations, sessions attended and sponsor leads are read the same way as shows and bar sales.

Does the audience dashboard handle buyers' personal details?

It works mostly with totals. Where it needs buyer records, access is limited to the people you choose.

// next

Not quite your project?

Tell us what you have in mind. We will come back to you with a range and the questions that would narrow it. Or book a call and talk it through.

Audience and sales dashboards for promoters and venues | Atheron Network Labs