Example projectWeb appAICustom LLM
Brand voice model
Hypothetical. Not a client, not a result.
// The problem
A brand team uses general AI tools for product copy, emails and social posts, and every piece is rewritten because it sounds nothing like the brand.
// What we would build
A custom model fine-tuned on the brand's own approved copy, style guide and product data, so first versions read like the brand, with a review queue where brand managers approve, edit or reject and their edits teach the next version. It runs on GPUs the client controls, so unreleased campaigns stay private.
// What is in it
- A model fine-tuned on your approved copy, guide and product data
- Product descriptions, emails and social posts in your voice
- English and French versions written as originals, not translated word for word
- A review queue for brand managers, with edits recorded
- Scored against held-out approved copy before every release
// Stack
- Fine-tuned open-weight model
- vLLM
- Python
- Next.js
- DigitalOcean GPU
// estimate
- Build
- ≈ US$138,000 to US$210,000, delivered within 31 weeksCAD 196,100 to 299,200
- Hosting
- ≈ US$4,360 a monthCAD 6,210 a month
- Support
- ≈ US$2,500 a monthCAD 3,565 a month
Prices in your currency are estimates from today's Bank of Canada rate. All invoicing is in CAD or USD.
- AI route
- Custom LLM
- Model running cost
- ≈ US$4,190 a monthCAD 5,960 a month
Timeline by milestone
- Discovery
- 2.9 to 3.4 weeks
- Data and evaluation plan
- 0.4 weeks
- Design approved
- 2.4 to 3.9 weeks
- Core features
- 1.9 to 2.9 weeks
- Full build
- 1.4 to 1.9 weeks
- Training
- 6.4 to 11.4 weeks
- Testing and fixes
- 0.4 weeks
- Evaluation and red-teaming
- 3.9 to 4.4 weeks
- Launch
- 0.9 to 1.4 weeks
- Production
- 0.9 to 1.4 weeks
How it is paid
- Deposit 20%
- CAD 38,980 to 59,600
- Discovery 1.5%
- CAD 2,923.50 to 4,470.00
- Data and evaluation plan 7.9%
- CAD 15,397.10 to 23,542.00
- Design approved 1.5%
- CAD 2,923.50 to 4,470.00
- Core features 4.6%
- CAD 8,965.40 to 13,708.00
- Full build 3.1%
- CAD 6,041.90 to 9,238.00
- Training 23.9%
- CAD 46,581.10 to 71,222.00
- Testing and fixes 1.5%
- CAD 2,923.50 to 4,470.00
- Evaluation and red-teaming 15.9%
- CAD 30,989.10 to 47,382.00
- Launch 1.5%
- CAD 2,923.50 to 4,470.00
- Production 8.6%
- CAD 16,761.40 to 25,628.00
- Holdback, 30 days after launch (10%)
- CAD 19,490 to 29,800
- GPU time for training and testing, at cost
- CAD 1,200. Billed up front, at cost, outside the milestones