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Marketplace metrics

Liquidity, fill rate and take rate by city.

A marketplace can look busy and still be unhealthy in half its cities. A dashboard that reads orders, listings and payouts together shows liquidity, fill rate and take rate where they actually are.

// what matters here

What is different in this industry.

01

Liquidity by city

Supply and demand by city and category, so you know where to recruit sellers and where to find buyers.

02

Fill rate and time to match

How often buyers find what they want, and how fast.

03

Take rate that adds up

Fees, refunds and payouts from the payment provider, reconciled to orders.

04

Yours to keep

The data sits in a database you own, and the dashboard reads from it.

// example projects

Priced examples for this service.

Each one is hypothetical, labelled as such, and priced live from our rate card. Open any of them in the estimator and make it yours.

Example projectWeb app

Marketplace metrics dashboard

Hypothetical. Not a client, not a result.

// The problem

A marketplace's founders track supply, demand and take rate in spreadsheets, and cannot tell which cities or categories are healthy until revenue drops.

// What we would build

A dashboard that reads orders, listings, payouts and support into one model, so founders see liquidity, fill rate, take rate and repeat buyers by city and category, from one source of numbers.

// What is in it

  • Supply and demand by city and category
  • Fill rate and time to match
  • Take rate, refunds and payouts
  • Repeat buyers and seller retention
  • Exports for investors and the board

// Stack

  • PostgreSQL
  • dbt
  • Next.js
  • Stripe interface
  • AWS

// estimate

Build
≈ US$46,800 to US$71,600, delivered within 14 weeksCAD 66,700 to 101,900
Hosting
≈ US$176 a monthCAD 250 a month
Support
≈ US$1,000 a monthCAD 1,425 a month

Prices in your currency are estimates from today's Bank of Canada rate. All invoicing is in CAD or USD.

Timeline by milestone

Discovery
2.9 to 3.4 weeks
Design approved
2.4 to 3.4 weeks
Core features
1.9 to 2.9 weeks
Full build
0.9 to 1.9 weeks
Testing and fixes
0.9 to 1.4 weeks
Launch
0.9 to 1.4 weeks

How it is paid

Deposit 30%
CAD 20,010 to 30,570
Discovery 6.6%
CAD 4,402.20 to 6,725.40
Design approved 6.6%
CAD 4,402.20 to 6,725.40
Core features 20%
CAD 13,340 to 20,380
Full build 13.3%
CAD 8,871.10 to 13,552.70
Testing and fixes 6.6%
CAD 4,402.20 to 6,725.40
Launch 6.9%
CAD 4,602.30 to 7,031.10
Holdback, 30 days after launch (10%)
CAD 6,670 to 10,190

// questions

Questions we get about this.

Can the marketplace dashboard read Stripe Connect data?

Yes, through its interface, alongside your own order and listing data.

Can investors see the marketplace dashboard?

You can share board views with chosen people, separate from the operating detail.

Does the marketplace dashboard show seller-level data?

Only to people you allow. Most views work with totals by city and category.

// next

Not quite your project?

Tell us what you have in mind. We will come back to you with a range and the questions that would narrow it. Or book a call and talk it through.

Marketplace metrics dashboards for liquidity and take rate | Atheron Network Labs