labs@atheron:~/industries/saas/design$ design --research --prototype

Onboarding design

More sign-ups reaching their first result.

Sign-ups that never reach the product's first result are lost twice: once in marketing spend and once in revenue. We research where new users stop, redesign the first run, test it with real people and measure what changes.

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// what matters here

What is different in this industry.

Research with real users

Interviews and sessions with people who signed up and left, and people who stayed.

Tested before it is built

Prototypes tested with new users, changed until the path to the first result is clear.

Measured after launch

Events that show where people stop, so activation is a number, not a feeling.

Ready for other markets

Copy written plainly and ready to translate for the markets you sell into.

// example projects

Priced examples for this service.

Each one is hypothetical, labelled as such, and priced live from our rate card. Open any of them in the estimator and make it yours.

Example projectWeb app

Onboarding and activation redesign

Hypothetical. Not a client, not a result.

// The problem

A SaaS product gets plenty of sign-ups, but most new accounts never reach the moment where the product proves its worth, and nobody knows where they stop.

// What we would build

Research with real new users, a redesigned onboarding and first-run experience in the product's brand, tested before it is built, and events that show where people stop, so activation can be measured and improved.

// What is in it

Interviews and sessions with real new users
A redesigned onboarding, tested before it is built
Empty states and guides that lead to the first result
Events that show where new users stop
Copy ready for translation into your markets

// Stack

Figma
Next.js
PostgreSQL
Product analytics
AWS

// estimate

Build: ≈ US$53,100 to US$81,200, delivered within 17 weeksCAD 75,600 to 115,600
Hosting: ≈ US$176 a monthCAD 250 a month
Support: ≈ US$1,000 a monthCAD 1,425 a month

Prices in your currency are estimates from today's Bank of Canada rate. All invoicing is in CAD or USD.

Timeline by milestone

Discovery: 2.9 to 3.4 weeks
Design approved: 4.4 to 7.4 weeks
Core features: 1.4 to 2.4 weeks
Full build: 0.9 to 1.9 weeks
Testing and fixes: 0.9 to 1.4 weeks
Launch: 0.9 to 1.4 weeks

How it is paid

Deposit 30%: CAD 22,680 to 34,680
Discovery 6.6%: CAD 4,989.60 to 7,629.60
Design approved 6.6%: CAD 4,989.60 to 7,629.60
Core features 20%: CAD 15,120 to 23,120
Full build 13.3%: CAD 10,054.80 to 15,374.80
Testing and fixes 6.6%: CAD 4,989.60 to 7,629.60
Launch 6.9%: CAD 5,216.40 to 7,976.40
Holdback, 30 days after launch (10%): CAD 7,560 to 11,560

Start from this example

// questions

Questions we get about this.

How many users do you test SaaS onboarding with?

Usually five to eight per round, which finds most of the problems that matter.

Do you build the redesigned onboarding too?

Yes. Design and build are one project, so nothing is lost between them.

Can the onboarding redesign work with our current design system?

Yes. We work inside it, or extend it where it falls short.

Back to the industry: Startups and SaaS companies About the service: Product design and UX

// next

Not quite your project?

Tell us what you have in mind. We will come back to you with a range and the questions that would narrow it. Or book a call and talk it through.

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